Wednesday, 30 October 2013






I have chosen to look at Minimalism as my chosen subculture. 
I am intrigued by its statement as a subculture and clever development over time. Minimalism describes pared down clothes in neutral tones, with clean and sculptural shapes. Quality fabrics are used in solid neutrals, with minimal detailing. Minimalism was first seen as a reaction to the glitz and glamour of 1980's styles. It became more popular in the 1990's.  It is functional, urban subdued and understated clothing which is never out of date.

Minimalism often uses the neutral tints and shades associated with white,black, grey and beige. It is an expensive, quiet and uncomplicated look based on good cut. It lacks embellishment and intricate detailing, to achieve a pure,uncluttered and simple element to its style.  It is easy to wear and never feels out of place because it is not trying to compete with current trends. Minimalism consists of simple functional items that are refined to modern classic shapes. Majority of minimalistic styles contain virtually no jewellery to accessorize the look, however more contemporary jewellery designers are creating simple pieces that fit this subculture and are therefore becoming more popular.
Designers such as Jil Sander, Donna Karan, Giorgio Armani and Calvin Klein all strive to produce modern classics within the framework of pure functional simplicity.

Minimalism inspires my own style in many ways, although I don't think I could be as strict as many dedicated minimalists are I respect their uncluttered approach to style. I like colour and also accessorizing so I would struggle stripping back to wearing just monochrome or muted colours.However I do like to emphasise my body with clothes that flatter, and this is an important factor within minimalism. I am also fascinated by cut and construction which I will explore further. I want to research into why designers who are influenced by minimalism choose to work in such a precise clean way, and whether this form of design is more of an artistic approach than a labelled fashion trend, with more focus on shape and construction rather than detailed aesthetics that represent a certain trend. 

Minimalist clothing tend to have sculptural qualities to them which relates back to my question of whether this subculture takes most of its influences from art. Abstract expressionism is an American post World War II art movement in American Painting. Famous artists from this movement include Jackson Pollok, Mark Rothko and Clyfford Still. Many designers have referred to these artists as inspiration for their minimalist collections. Issey Miyake is one of my favorite minimalism designers.His well known collection 'Pleats and Please' really reminds me of work by Clyfford Still. Still's use of jagged flashes of colour begin to look like bits of the canvas have been torn off.  The shapes within his work look a lot like Miyake’s pleating immediately creating an interesting relationship between the two and helping me to understand minimalism even more. 


Flying saucer outfit from the Pleats Please collection by Issey Miyake, S/S 1994.

1947-J by Clyfford Still, 1947.Oil painting on canvas.
Selection of pleated fabrics by Issey Miyake. 





Hermes- What if silver had sound?

http://www.styleandminimalism.com/2013/08/

Fashion Subculture- Minimalism


Toronto based designer John Tong have designed ‘Les Ailes Noires,’ a collection of clothing racks inspired by the simplicity of geometric line drawings which are minimalist graphic. The collection features 11 different freestanding units that are weighted to lean against a wall or flat surface.

Madeleine Vionnet's introduces the bias cut and brings a new fluidity of movement to her Grecian designs, 1914.

Originally trained as a civil engineer, André Courrèges builds his 'Space Age' look of 1964 out of squares, trapezoids and triangles.



Roy Halston Frowick, a.k.a. Halston, designs fluid gowns for '70s disco dwellers as well as uniforms for flight attendants, the US Olympic team, the NYPD, and even the Girls Scouts.

Japanese designers Yohji Yamamoto, Issey Miyake and Rei Kawakubo of Comme des Garçons make gender ambiguous, minimalist, anti-fashion statements in the 1980s.





Raha Asadi‘s latest capsule collection, Journey, is small but perfectly formed. http://www.styleandminimalism.com/2013/10/ 


A new century: Natasha Poly in Jil Sander by Raf Simons. Shot by Willy Vanderperre in 2009.





Wednesday, 16 October 2013

Dover Street Market

Dover Street Market is not the market I was expecting. Set in a minimal department store , multilevel building with influences of a typical street market. Created by Rei Kawakubo of Comme de Garçons, who wanted to exhibit designers work in a new contemporary way. The store is cutting edge and super cool for buyers and those who simply want to look around. Don't be fooled by the 'Market' name tag either, prices are not cheap and there is certainly no chance of haggling here!


Clothing here is beautifully displayed which makes the store feel approachable and very professional, almost like a museum of clothing. Dover Street Market allows you to interact with the clothing making it a good shopping/visiting experience. 

Acne

Acne, London. Acne was founded in Stockholm, Sweden. The shop itself felt more like a working creative space and they have cleverly recreated the atmosphere to match, perhaps this is why they have been named Acne Studios. Their collections are ready to wear and very approachable, however with a strong artistic edge. 

Monday, 14 October 2013

Anthropologie

Anthropologie is a very inspiring place to shop for women's clothing,accessories and home decor. They also have a unique section selling found objects. The company is owned by Urban Outfitters. The shop itself is very decretive and well considered.  


A huge selection of hand made door nobs, which you can test in the store. 





Oxfam Boutique, Chelsea

Oxfam Boutique is Oxfam's first designer boutique in London, Chelsea. The boutique is small, down a side street of the Kings Road, offering shoppers unique style and one off designer pieces. 

Street Style, all garments from vintage markets around London. 

Second hand Jacket by Vivienne Westwood, Oxfam Boutique


Sunday, 13 October 2013

Selfridges


Street Style, Skirt by Donna Karan, Shoes by Russell and Bromley Selfridges. 


Voted the best department store in the world, Selfridges located on London's Oxford Street is the second largest shop in the UK. Originally founded by Harry Gordon Selfridge. Selfridges has all the most current designer collections as well as luxury items such as bespoke jewellery and vintage champagne. 

exploring Liberty's...

Liberty's is widely recognisable for its Tudor appearance.The department store sells a wide range of luxury goods including women’s, men’s and children’s fashion, cosmetics, jewellery, accessories, homeware, furniture, and gifts. Liberty's is known for its floral and graphic prints and pieces by London's top designers.




Necklaces, using crushed velvet and antique beads. 

more from TopShop

More images from Topshop,Oxford Street. Topshop is an extremly popular high street shop for both men and women. Offering catwalk trends at a lower price. 






Street Style. Fur Coat by Topshop